Future of the Media Agency

This full morning seminar will look at the future of the Media Agency.
The first session will look at how you persuade advertisers to keep spending in tough times; how does a client differentiate between the main agency networks; how can media buying margins increase; are media agencies becoming surrounded (Google/direct deals/media auditors) and how can the industry continue to attract the best people.
After a short break the discussion will examine trading:
How do you get the ear of an agency these days?
Briefs and plans - does anyone have time?
Is there really any such thing as media neutral?
Is it all about deals?
How can last minute work for both parties?
Will trading systems and opportunities systems play a greater role in the future?

Future of Online

Book by Friday 31st October and SAVE £20 on the ticket price.
The first session of this morning seminar will examine trading and ask how online revenue growth can be maintained, whether online is working productively alongside traditional media and if search exists outside of Google anymore.
Following a short break, the second session will ask the panel to debate the future shape of the industry. Some of the subjects up for discussion will include the possible deal between Google and Yahoo!, the strength of the threat Google poses to agencies, and online regulation. It will also ask what the industry will look like in five years time and whether there will be further consolidation.

Coming soon