Future of the Media Agency
15th October 2008
This full morning seminar will look at the future of the Media Agency.
The first session will look at how you persuade advertisers to keep spending in tough times; how does a client differentiate between the main agency networks; how can media buying margins increase; are media agencies becoming surrounded (Google/direct deals/media auditors) and how can the industry continue to attract the best people.
After a short break the discussion will examine trading:
How do you get the ear of an agency these days?
Briefs and plans - does anyone have time?
Is there really any such thing as media neutral?
Is it all about deals?
How can last minute work for both parties?
Will trading systems and opportunities systems play a greater role in the future?
Future of Online
25th November 2008
Sponsored by Nielsen Online
The first session of this morning seminar will examine trading and ask how online revenue growth can be maintained, whether online is working productively alongside traditional media and if search exists outside of Google anymore.
Following a short break, the second session will ask the panel to debate the future shape of the industry. Some of the subjects up for discussion will include the possible deal between Google and Yahoo!, the strength of the threat Google poses to agencies, and online regulation. It will also ask what the industry will look like in five years time and whether there will be further consolidation.
Coming soon
Future of Television
5th February 2009
5th February 2009
Sponsored by AGB Nielsen Media Research
Future of Consumer Magazines
11th March 2009
11th March 2009
Sponsored by Cellocover
Future of Media Research
2nd April 2009
2nd April 2009
Sponsored by BMRB
Visit MediaTel INSIGHT for media forecast reports, research and analysis.
Executive Reports can be purchased at MediaTel INSIGHT Reports.
The Future of National Newspapers
1st July 2008
Subjects discussed at this seminar included: freesheets moving to paid model and vice versa; the survival of current newspaper brands; Sunday market circulations and the effect of online on newspapers.
Media Playground
10th June 2008
Showcased new media opportunities in IPTV, mobile, digital screens, social networks and their associated advertising widgets, and the media research technologies which will be providing usage data from these and others.
The Future of Media Research
21st May 2008
The Future of Consumer Magazines
6th March 2008
The Future of Online
12th February 2008
The Future of Radio
11th December 2007
The Future of the Media Agency
30th October 2007
Future of Television
9th October 2007
Future of National Newspapers
4th July 2007
Future of Outdoor
5th June 2007
Future of Media Research
3rd May 2007
The Future of Digital
27th March 2007
The Future of Consumer Magazines
28th February 2007
The Future of Radio
29th November 2006
The Future of TV
27th September 2006
National Newspapers
20th July 2006
Online's Evolution
8th March 2006
Digital Radio & Beyond
6th December 2005
TV Technology
4th October 2005
Future of Digital TV
12th April 2005



